Robert Dyas Christmas Advert Depicts Store As Gay, Bi, Straight Friendly

@RobertDyas Jesus! Cringe 🙈

— Sam Chamberlain (@mamph_) December 13, 2015

@RobertDyas this is cringeworthy!

— Phil (@philswales) December 13, 2015

@RobertDyas weirdest ad ever.

— Dave Lamont (@davelamontuk) December 13, 2015

@RobertDyas "Hi, we're a shop, and legally required not to discriminate on grounds of sexuality. Because we're a shop. Yay!" Bonkers ad.

— wildlinginthecity (@wileycal) December 13, 2015

@RobertDyas basically, the company's CEO dropped a gay joke last night at the Xmas party. This was his drunken apology, filmed same evening.

— Patrick Kennedy (@PK_Anderson) December 13, 2015

@RobertDyas What did the rest of the marketing budget get spent on?!

🍻🍻🍷🍷🍷🍸🍸🍸🍹🍹🍹🍻🍻

— Russell Turner (@TurnerDigital) December 13, 2015

@RobertDyas omg this is awful! Bad decision Robert Dyas!

— Kerry Cahill (@kezzacahill) December 13, 2015

@RobertDyas who cares what a persons sexual preference is or what they buy!! Seriously get a grip Robert Dyas it's 2015 not 1900s!

— Daniel Brand (@danbrand25) December 13, 2015

@RobertDyas there's nothing quite like a wildly misguided piece of marketing.

— Craig Cooper (@plgrmco) December 13, 2015

@RobertDyas desperate marketing attention plea?

— Riotous Rockers (@RiotousRockers) December 13, 2015

Judging by the comments, a lot of people have missed the point of the @RobertDyas advert. Surely it's DELIBERATELY cheesy?

— Sneezy (@happyandbashful) December 13, 2015