Fame is no longer measured within the confines of Hollywood, instead social media has created a democratisation of social royalty.
Take for example Demy De Zeeuw, a man who has become an Instagram legend through his football-focused account '433'.
De Zeeuw's Instagram account has a cool 8 million followers with each post regularly getting over 100,000 likes on Instagram and on other social media accounts.
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Imagine then, for a moment, what would happen to your phone if you were to turn on 'Push Notifications' on your iPhone.
When you post epic content on instagram.com/433 8 million followers, this is how your pushnotification will look like.. ☕