STYLE

Kendall Jenner's Mango Campaign Accused Of Cultural Appropriation

15/01/2016 12:21 GMT | Updated 15/01/2016 12:59 GMT

Kendall Jenner was announced as the face of Mango's spring 2016 collection this week, but the new campaign is causing some serious controversy

The Barcelona-based fashion brand plans to feature four different models and themes throughout the season. The first - in which Jenner stars - is called 'Tribal Spirit'.

The images released so far seem to show a more boho influence. Mango's new line is said to be inspired by the African savanna and will also include a tribal print dress.

kendall jenner mango

"I am delighted to have been chosen to present the Tribal Spirit part of the collection," Jenner said in a statement.

"I love wearing the designs, fabrics and shapes - they really speak of the allure of nature which I know this collection was inspired by.

"The shots we created on set reflect the natural undertones of the collection while showing really beautiful, striking pieces. It was a great shoot and working with the entire Mango team was an amazing experience."

A video posted by MANGO (@mango) on



But, similarly to Valentino's 'Africa-themed' fashion show, people are not happy about the shoot - taking to social media to express their views.

Many felt that the tribal influences were an example of cultural appropriation, while others slammed the retailer for not using a black model.

HuffPost UK Style has contacted Mango for comment and will update this article on response.

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