Kendall Jenner was announced as the face of Mango's spring 2016 collection this week, but the new campaign is causing some serious controversy
The Barcelona-based fashion brand plans to feature four different models and themes throughout the season. The first - in which Jenner stars - is called 'Tribal Spirit'.
The images released so far seem to show a more boho influence. Mango's new line is said to be inspired by the African savanna and will also include a tribal print dress.
"I am delighted to have been chosen to present the Tribal Spirit part of the collection," Jenner said in a statement.
"I love wearing the designs, fabrics and shapes - they really speak of the allure of nature which I know this collection was inspired by.
"The shots we created on set reflect the natural undertones of the collection while showing really beautiful, striking pieces. It was a great shoot and working with the entire Mango team was an amazing experience."
But, similarly to Valentino's 'Africa-themed' fashion show, people are not happy about the shoot - taking to social media to express their views.
Many felt that the tribal influences were an example of cultural appropriation, while others slammed the retailer for not using a black model.
Mango's new campaign Tribal Spirit is inspired by the African Savannah & Kendall Jenner, a white girl, is the model??? Why????????— ⭐️ sharpay evans ⭐️ (@chandravidar) January 15, 2016
HuffPost UK Style has contacted Mango for comment and will update this article on response.