Last week the Daily Express published a front page story lauding an "exclusive" poll purporting to show the massive majority of Brits who want to leave the EU.
"92% [of Express readers who took a poll on the Express website]"... pic.twitter.com/DnheSUQp5h— The Media Blog (@TheMediaTweets) February 4, 2016
The Express' use of its own website poll as the basis for a story was questioned by pollsters and journalists alike.
Marvellous example of voodoo polling of self selecting sample https://t.co/gKftZ84wMa— Ben Page, Ipsos MORI (@benatipsosmori) February 4, 2016
"Exclusive online poll reveals 92% Express readers want out of EU" <-- Get ready folks. We're heading into madness. https://t.co/GM9Ht64KB8— Matthew Goodwin (@GoodwinMJ) February 4, 2016
@suttonnick 100% think cats are best, according to my exclusive survey of my household.— Isabel Hardman (@IsabelHardman) February 4, 2016
Despite the results being widely lampooned as a "voodoo poll" that even Ukip couldn't endorse, just six days later it was run again when the figure passed the 100,000 milestone.
Accompanying the headline was the assertion it "proves" Britain wants out despite 64,000,000 of the 64,100,000 people in the UK not casting a vote.
The poll in question is a simple embeddable tool that allows you to vote once in the poll.
Unless, that is, you were to open the page in an incognito window, which would allow you to vote over and over again.
The poll does have some fans within Ukip, however. MP Douglas Carswell said: "The Daily Express, your readers and your online polling is spearheading the campaign and we are now ahead in the polls. We really can do this.
"We can celebrate our independence this summer by winning this referendum."