Launched at the end of February, the campaign picked up momentum on 2 March with stories being shared across both Twitter and Facebook.
The ladies behind Digital Mums, who train mothers to be social media managers, have been reposting their favourite mum moments.
"It might be a funny thing that your little one has said in public, a parenting disaster along the lines of them drawing on the walls or a bowl of painstakingly prepared food unceremoniously chucked on the floor," said the founders of Digital Mums Nikki Cochrane and Kathryn Tyler explaining the campaign.
"We essentially want to celebrate all the real moments of being a mum that make us cringe, cry and (eventually) laugh - the ones that we just wouldn’t be without."
We've picked out a few of the best #RealMumMoments and shared them below.
Child shouting out in shower block on french campsite 'are you doing a wee mummy' (I wasn't)? lead to extra-long shower 😳 #RealMumMoments— sparklytwinkle ✨✨✨ (@sparklyquark) March 2, 2016
When your 3 year old declares loudly in tesco: "Daddy has a willy, Mummy doesn't have a willy she just has loads of hair" #RealMumMoments— Becs @ Fi&BecsDesign (@becsjeffery) March 3, 2016
When curious sons aged 4 and 2 microwaved the tv remote 'to see if it would melt like cheese'. #RealMumMoments— Fi Alsop (@fionly) March 2, 2016
My #RealMumMoments: 3 year old has taken to looking at me, doubtfully, and saying "why are you here, Mummy?"— Anna Johnson (@ohIdoliketobe) March 2, 2016
#RealMumMoments - when your toddler says "twant it" for things he wants and "dwant it" for things he doesn't. & screams if you get it wrong.— Andreina Cordani (@AndreinaCordani) March 2, 2016
When you're on a bus & tell your son he cant have any of your diet coke because its special mummy juice and he says 'wine?' #RealMumMoments— Cessally Collison (@Cessally) February 24, 2016
I have to eat a biscuit in 1 mouthful with my head in the cupboard and still hear my daughter saying 'what you got?' #RealMumMoments— Cat (@catxdavies) February 22, 2016
3-year-old in stratospheric meltdown because I didn't remember to put batteries in his pretend electronic toothbrush #RealMumMoments— Madelaine Healey (@MadzHealey) February 22, 2016
Come home drunk from a girls night. Stagger out of bed to change the baby, then she voms in your face & all over your PJs #realmummoments— Emma Heap (@Heapington) February 22, 2016
To share your #RealMumMoments tweet @digitalmumshq on Twitter.