ITV Plan To 'Blow 'Strictly Come Dancing' Out Of The Water' With New Rival Show

After being repeatedly thrashed by ‘Strictly Come Dancing’ in the ratings battle for the past couple of years, ITV are reportedly planning to launch their own dance show in the coming months.

According to The Sun, the channel plan on launching ‘Dance Dance Dance’ early next year, in an attempt to “blow ‘Strictly’ out of the water”.

An insider tells the newspaper: “For the past 12 years ITV has seen ‘Strictly’ pull in massive ratings and gain a huge fan base of all ages.

“But ITV have finally decided it’s time to hit back and splash the cash on a super flashy show called ‘Dance Dance Dance’, which they bought from the company behind ‘The Voice’.”

The show will see a host of celebrity contestants teaming up with someone close to them and… well… the title ‘Dance Dance Dance’ speaks for itself.

It’s probably going to be really different to ‘Stepping Out’, then, ITV’s short-lived reality show that saw celebrity pairs competing in the field of… dancing. Or ‘Dancing On Ice’, where celebrities threw on their skates and learned to… erm… dance.

Hmmmm...

While ‘Strictly’ deals specifically with ballroom, it’s been claimed that ‘Dance Dance Dance’ will see celebrity pairs tackling iconic dance routines (not like ‘Let’s Dance For Comic Relief’, then), complete with special effects to “create a 3D world around the performance”.

The source adds: “[The] budget will blow ‘Strictly’ out of the water as producers are planning to incorporate revolutionary special effects and recruit some huge names.

“This new launch will certainly unsettle the BBC as ‘Dance Dance Dance’ has the potential to knock their flagship show.

“The format of stars selecting their own partners is particularly appealing for the celebrity contestants as, unlike the curse of Strictly, no relationships are threatened.”

‘Dance Dance Dance’ has already proved to be a hit in The Netherlands, prompting ITV to buy the format at the end of last year.

Filming is expected to begin at the end of this year, while ‘Strictly’ will be back for a new series in the autumn.

Tap the image below to see all the celebrities rumoured for this year’s series...