Amazon Prime Day kicked off at 6pm on 10 July for the third year running, and the deals are seriously good.
Available to Amazon Prime members only - who pay the Ā£79-a-year subscription service - deals will be pushed out until 12 July.
The global retailer is also offering its subscribers one-day delivery as well as other perks, including Amazon Prime TV and Amazon Music.
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From 40% off designer labels such as Calvin Klein and huge discounts on designer watches and jewellery, thereās plenty of bargains to sift through.
Throughout today new deals will be released, but weāve already eyed up a few of the best deals currently on offer:
Santiro Men's Sneakers Lightweight Athletic Fashion Sport Shoes
Amazon
Was Ā£39.99, now Ā£19.99, from Amazon.
Carissima Gold 9ct Yellow Gold Unicorn Pendant on Curb Chain Necklace
Amazon
Was Ā£155, now Ā£51.99, from Amazon.
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Rotary Men's Automatic Watch with Silver Dial Analogue Display and Brown Leather Strap
Amazon
Was Ā£155, now Ā£93.38, from Amazon.
