Love it or loathe it, we are in the midst of election countdown fever and it is time to start thinking about how to vote.
So why bother? Confidence in the NHS is in free fall, immigration unpopular and the perceived impact of austerity is at an all time low, and it looks as if nothing will change.
Don't bet on it.
May's election is probably the first time in recent history that British voters expect a coalition. How this will influence factors such as tactical voting is hard to predict.
With the possible exception of the SNP in Scotland, there is no clear forerunner in this election. Neither the Conservatives or Labour are set to win an outright majority. All indicators point to a hung parliament. There are divisions across the political spectrum driven by support for anti-Westminster parties on both the left and the right.
The gendered impact of welfare cuts have left women bearing the brunt of austerity measures, from freezing benefits and tax credits to raiding their pensions.
On the streets of Glasgow today, I spoke to a cross section of women to ask their thoughts on the upcoming election and just what would they like to see happening in the future.
Sal - Partick; 'I don't know who to vote for, I'm confused and angry that I've been forgotten by the politicians. Most of the time I don't understand the language that they use and would just like things explained simply about how each of the parties policies would effect me and my family.'
Rhona - city centre: 'I would like to see more flexible working hours and and greater childcare provisions.'
Jane - Finnieston: 'More equality in the workplace and at home.I do exactly the same job as a male colleague yet his salary is more than mine. How can that be fair?'
Hazel - Charing Cross: 'I am passionate that more should be done to protect women from domestic and sexual violence. I don't think that the sensationalisation of celebrity abuse cases is helping matters at all.'
Alison - Dunbarton: 'I am particularly worried about the rise in immigration. It is hard to know who to believe about the figures as the different parties and the newspapers all report differently.'
Cost of living and care costs were the two highest priorities among women
Despite over 30 years of legislation women are paid 16.4% less than men for full time work and for part time work the chasm widens to 35%. In the coming weeks many women would like to see a drive by politicians to explain the place of women, and their intentions towards them, in the important battlegrounds including the economy, crime,public service and the family.
Turnout has declined across both genders. But the drop is most significant in women. From what I've seen today many women are open to persuasion when it comes to voting. Let's hope that all parties listen in the coming weeks as the votes are certainly there to be won.
* I am not affiliated to any political party