THE BLOG

WilliaM: The Man with Two Mouths

13/02/2015 13:04 GMT | Updated 14/04/2015 10:59 BST

''I bet you cannot guess what this video is promoting?'' read the Reddit headline and it was correct I couldn't.

This lovely short isn't straight up ''funny'' or at all obvious but it made me chuckle all the way through. It even sometimes touches on moving and fragile themes which you would expect from a silent film.

The main payoff is the ending. We see brands taking to comedy for their ads and content but this one does it in a way that doesn't stink of cash and a 'pay the bills' attitude. The idea that runs beneath it is clever and it really shows. There is no crowbar in sight, nothing is forced or rammed in. Brands take note of the man with two gobs!