Alexandra Kyrke-Smith
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Alexandra is a history graduate and a research & insight manager for a leading UK sports CRM agency. She is co-founder of Sporting Speak, a blog with a focus on sports policy and development.

Entries by Alexandra Kyrke-Smith

Women's Sport: Not Just for Women

(0) Comments | Posted 30 October 2015 | (16:49)

Women's sport is currently on an upwards trajectory. Whilst parity with its male counterpart is, in the majority of sports, still a distant dream, in recent times we've seen some excellent examples of increased media coverage (the BBC showed every match of the 2015 FIFA Women's World Cup live) and...

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The Left Is Wrong to Demonise Tory Voters

(6) Comments | Posted 12 May 2015 | (14:31)

As the result of the General Election started to emerge, my social media news feeds were inundated with posts, slamming the electorate for the party they had chosen. Disappointment in the result is understandable from all those who voted for opposition parties, and of course social media is a legitimate...

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Sport on Pay-to-View: It's Not as Bad as We Might Think

(0) Comments | Posted 14 February 2015 | (10:36)

Broadcasting rights are a hot topic: recently we've heard that the Six Nations will consider offers from Pay to View television operators for its next UK broadcast rights deal, we've learned that Sky will broadcast The Open Championships from 2017, and then of course there's the Sky/BT £5 billion mega-deal...

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Physical Inactivity: A Paradigm Shift

(0) Comments | Posted 27 October 2014 | (14:25)

As a nation, we are unhealthy. We could take our pick from hundreds of statistics to illustrate this: that one in three adults in the UK have high blood pressure, that only 1 in 10 children eats the recommended '5 a day', that a quarter of adults in the UK...

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The Gender Gap in School Sport: The UK Needs Transparency, Not a Title IX

(0) Comments | Posted 15 August 2014 | (13:33)

A government report entitled 'Women and Sport' was published last month highlighting the discrepancy in participation rates in sport between men and women, across all age groups. The report explores a plethora of possible explanations for this, many of them deep-rooted and all of them interlinked. A major...

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FIFA Must Learn Lessons On Head Injuries From the NFL Lawsuit

(0) Comments | Posted 17 July 2014 | (01:00)

Last year, headlines were made when some 4,500 former NFL players, many of whom had suffered with mental health or cognitive problems, sued the league over head injuries sustained whilst playing. The NFL lawsuit was met with scepticism in some quarters. Surely the risk of injury is something that, as...

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Attitudes Must Change to Ensure That Female Sports Coaches Are No Longer the Exception

(8) Comments | Posted 22 June 2014 | (18:11)

Andy Murray's appointment of Amelie Mauresmo as his coach last week made waves in the sporting world. A male player? A female coach? It seemed to come as a surprise to many that a player of Murray's calibre believes that a woman can bring expertise to his game. As a...

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