Alison David
Alison David is the Consumer Insight Director at children’s book and magazine publisher, Egmont, which is home to some of the world’s best-loved characters including Winnie-the-Pooh, Mr Men, War Horse, Thomas the Tank Engine, Tintin and many more.

Entries by Alison David

Why Does Reading Makes Christmas So Special for UK Children?

(0) Comments | Posted 23 December 2013 | (13:27)

Imagine a family - mum, dad and children, all in their pyjamas - snuggled up together on the sofa, drinking hot chocolate and listening to dad read a favourite Christmas story. No, it's not a flashback to the 1950s; it's what parents have told us they will be doing this...

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Boys and Reading - There Is Everything to Play for!

(0) Comments | Posted 5 December 2013 | (14:18)

Children's reading is being squeezed - there is no denying this. Having time to read seems to be an increasingly rare commodity - hectic family life, after school activities, homework, and the lure of screens all conspire to push reading down the priority list for many parents and children. In...

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Protecting Children's Reading in the Digital Age

(0) Comments | Posted 1 November 2013 | (14:50)

Egmont is the UK's leading specialist children's publisher and as its Consumer Insight Director I research the motivations, attitudes and behaviours of children and their parents in relation to entertainment and reading.

We know that reading is challenged but there are families in which it still thrives. Our longitudinal study,...

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