Andy Plesser

Entries by Andy Plesser

(VIDEO) BBC Set to Go All Digital with Youth Network "BBC Three," Ralph Rivera Explains

(0) Comments | Posted 31 March 2014 | (17:31)

LONDON - The BBC's proposal to close its linear youth TV channel BBC Three in the UK but to go on publishing its shows online under the same brand will have little impact for a service already heavily consumed online, says the corporation's future media director.

"The BBC...

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(VIDEO) Guardian CEO Andrew Miller: 'Journalism Is On The Rise Again'

(0) Comments | Posted 31 March 2014 | (17:26)

LONDON - The Guardian's publisher will post annual digital revenue up by a quarter to over £70 million ($116 million) for the year ending March, CEO Andrew Miller tells Beet.TV.

Although many in the industry report worsening ad rates, the Guardian Media Group CEO says: "We're seeing a hardening...

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The Guardian Inks Pact With AOL's Unit for Private Video Exchange

(0) Comments | Posted 17 January 2014 | (14:41)

U.K. publisher The Guardian has an agreement with video ad tech provider for a platform to sell video inventory to select advertisers in an automated, private exchange, explains Tim Gentry, Revenue Director of the Guardian in this interview with Beet.TV

He explains the value of such a platform for...

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Unruly's Townend: Human Emotion Can Turbocharge Programmatic

(0) Comments | Posted 5 December 2013 | (14:24)

LONDON - In the rise of programmatic advertising's "Maths Men", the ad industry is overlooking the importance of creatives that turn on real emotions, says a viral video expert.

Social media video agency Unruly Media has been building a data set quantifying the emotional response characteristics to video...

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IAB UK's Chester: Industry Must Calm Marketers' Programmatic Fears

(0) Comments | Posted 2 December 2013 | (21:18)

LONDON - Advertiser interest in programmatic is growing, but more work needs to be done to better describe and allay fears over the phenomenon, says an exec representing both buy- and sell-side.

The make-up of attendees to an Internet Advertising Bureau UK conference on the topic has gone up from...

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Guardian's Gentry: MediaMath Turns Rivals' Readers In To Our Eyeballs

(0) Comments | Posted 21 November 2013 | (19:27)

LONDON -- While many news publishers have eyed the rise of so-called "programmatic" automated online ad trading with skepticism, Guardian News & Media has "embraced" the approach for four years, says revenue director Tim Gentry.

The latest example is the deal Gentry signed with ad tech vendor MediaMath last...

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Rightster CEO: Post-IPO, Acquisition Talks Already Under Way

(0) Comments | Posted 21 November 2013 | (16:32)

LONDON - It's barely a week since video distribution and monetization service Rightster became that rare beast - a technology floatation on London's stock markets. But CEO Charlie Muirhead, whose company raised £22.4 million ($36 million), tells Beet.TV he is already talking with companies he wants to buy...

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London Calling: The Guardian, GroupM, IAB, Nielsen, Rightster, Unruly, Xaxis, Videology at Programmatic Summit

(0) Comments | Posted 11 November 2013 | (21:54)

LONDON - We are here for our programmatic video advertising summit presented by Videology and hosted by Xaxis at the London headquarters of GroupM. We will explore the the changing world of video programmatic in Europe with ad agency executives, publishers and analysts. Among the executives presenting will be Caspar...

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CPG Brands Marrying Real-Time Data with Creative, SMG's Namruti

(0) Comments | Posted 2 October 2013 | (23:57)

COLOGNE - Fast-moving consumer packaged goods companies are among the brands that are making the most of using real-time data to inform creative messaging, says Thaer Namruti, SVP Data and Analytics in Europe at Starcom MediaVest Group in an interview with Ashley J. Swartz for Beet.TV at DMEXCO.

"The role...

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AOL Launches Video Insight Tool to Provide Deep Data on Views

(0) Comments | Posted 19 September 2013 | (01:42)

COLOGNE - Everyone in media nowadays is eager for more data to inform their business. Now AOL is hoping to bring more data to every part of the video value chain, launching a new tool called Insights.

"There's such a big gap right now," AOL Networks international SVP René Rechtman...

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Data-Hungry Mail Online Mulls Original-Video Move

(0) Comments | Posted 18 June 2013 | (15:10)

CANNES - Look out, world. Having quickly become the planet's most-visited newspaper website, Mail Online plans to ramp up its digital video offering beyond its core categories of entertainment, lifestyle and breaking world news.

"We'll continue to expand the types of video programming we're deploying," the title's global chief marketing...

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BBC's Bowman: Humans Beat Robots At Digital Brand Advertising

(0) Comments | Posted 8 May 2013 | (14:45)

LONDON - Programmatic online advertising technology isn't yet good enough, and will never match human salespeople for brand ad sales. That's according to BBC Worldwide's strategy and operations VP for global advertising sales, Tom Bowman.

"There are some websites that have gotten rid of their salespeople," Bowman told me during...

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DATELINE LONDON: We Will Cover FT Media Summit This Week

(0) Comments | Posted 24 April 2013 | (15:40)

LONDON - We delighted to be in town to cover the FT Digital Media Conference this week.

Media luminaries to speak include Jeff Bewkes, CEO of Time Warner; WPP's Sir Martin Sorrell; Thomas Rabe, CEO of Bertelsmann and several top media industry innovators.

For an overview on the conference, we...

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London Rises as Center of the Digital Video Advertising Revolution: Beet.TV Summit Set for 4.24

(0) Comments | Posted 22 April 2013 | (17:49)

The much anticipated convergence of television and digital video ad buying agencies is becoming the norm in the U.K. where media agencies have consolidated video and television buying operations -- and where as much as 30 percent of television advertising is now being bought for digital devices.  These are some of...

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Financial TImes Expands Digital Staff, Readies New Functionality as Part of "Digital First"

(0) Comments | Posted 18 February 2013 | (12:48)

As as part of the Financial Times  recently announced "digital first," the London-based, global paper is expanding its digital staff, introducing a new real-time feature on market-moving news called Fast FT and building social tools for its audiences, says...

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The BBC Needs to "Stop the Self-Flaggelation," Media Writer Robert Andrews

(0) Comments | Posted 22 November 2012 | (14:11)

MONACO -- While there have been series problems in reporting at the BBC recently, the broadcaster should stop its "self- flagellation," says Robert Andrew, Senior International Editor at paidContent and GigaOm, in this inteview with Beet.TV

We spoke...

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(Video) BBC Registers 17 Million Viewers of London 2012 Olympics via Computer and Mobile in the U.K.

(0) Comments | Posted 4 August 2012 | (21:56)

LONDON - Cait O'Riordan, Head of Product for Sport and 2012 at the BBC, released the digital consumption numbers for the first week of the Olympics.   The BBC, which streams just in the United Kingdom, had some 17 million people watch...

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(Video) BBC Worldwide Reports Digital Revenue Up 13 Percent, Driven in Part by 25 Million Facebook Fans

(0) Comments | Posted 16 July 2012 | (16:38)

LONDON - Today, the BBC Worldwide announced that net profits were up 13 percent over last year up to 155GBP.  Digital sales has risen to from to 13 percent of net sales, up from 8 percent the year before, the

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(video) BBC World Service has Global, Social Network with "World Have Your Say"

(0) Comments | Posted 23 March 2012 | (19:52)

LONDON - With the invasion of Iraq some 10 years ago, the BBC began to solicit listener comments around big news stories via text and email contributions in a effort called "World Have Your Say."

Now contributions by BBC World Service listeners and...

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