Andy Plesser

Entries by Andy Plesser

(VIDEO) Not Enough Data About Video Content: Coull's Watkins

(0) Comments | Posted 27 February 2015 | (17:49)

For an ad tech industry used to talking so much about "data" these days, it may seem counterintuitive to suggest that there is insufficient data around. But that's the reality when it comes to video, says one video ad tech exec.

"There's a paucity of data," says Irfon Watkins, CEO and co-founder...

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(VIDEO) 'Premium' Is In The Eye Of The Beholder: Coull's Watkins

(0) Comments | Posted 3 February 2015 | (19:44)

FORT LAUDERDALE -- Advertisers like to talk about their search for "premium" ad inventory - the kind of places that only quality brands like to be seen. But is inventory really "premium" if hardly anyone sees it?

"What defines premium is in the eye of the beholder," says Irfon Watkins, CEO and...

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(VIDEO) UK's BSkyB Investing in U.S. Digital Media and AdTech

(0) Comments | Posted 5 November 2014 | (15:52)

SAN FRANCISCO -- Earlier this year, UK satellite TV and telco giant BSkyB set up an outpost in Silicon Valley, hoping to invest in technology companies that might give it an edge in digital media.

Having already invested in video aggregator Pluto.TV, mobile native ad tech's Sharethrough and VR video upstart 

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(VIDEO) No More Ratecards? Sky's West On Addressable Ad Pricing

(0) Comments | Posted 3 November 2014 | (14:50)

LONDON -- If every TV ad campaign can be individually targeted, what good is fixed ad pricing anymore? UK satellite and telco provider BSkyB, which this year launched its AdSmart addressable ad initiative, envisages a spectrum of prices for different advertisers.

"The conversation has moved on from being a...

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(VIDEO) UK's Sky Aims For Multi-Platform Sequential Advertising

(0) Comments | Posted 9 October 2014 | (16:51)

LONDON -- Don't expect TV advertising to die a death any time soon - but get set for online ad techniques to take the medium to new heights. That's the view from the top of one of the world's most notable deployed addressable-advertising platforms.

"TV advertising will not fundamentally change in...

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(VIDEO) VOD Ad Prices Frustrate Some UK Buyers: Magna Global's Oliver

(0) Comments | Posted 6 October 2014 | (17:12)

LONDON -- Online video often puts off some UK advertisers because the slots are more expensive than those on conventional broadcast TV, according to one agency head.

"Linear TV, in terms of its price, has been fairly stable for a decade or so in the UK and is seen as...

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(VIDEO) Data Can Be Used as a 'Consumer Fingerprint', SMG's Simpson

(0) Comments | Posted 2 September 2014 | (21:43)

LONDON - Data is rooted in numbers, but the use of it is most effective when brands view data as a "consumer fingerprint," says Steve Simpson, Exec VP and Global Managing Director of Digital Strategy, Data and Analytics at SMG, in an interview with Beet.TV. "Think about it as a reflection of...

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(VIDEO) Teads Goes Outside Pre-Roll Play To Solve Video Inventory Shortage

(0) Comments | Posted 15 August 2014 | (16:33)

Ad agencies are desperate to spend money on online video - they just don't see enough premium publisher inventory against which to advertise.

So video ad tech vendor Teads is helping publishers turn their existing assets in to video ad opportunities, with its ad formats like inRead that...

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(VIDEO) Rightster Rolls Up Base79, Viral Spiral For MCN Scale

(0) Comments | Posted 8 July 2014 | (21:05)

LONDON -  He told us he would buy companies - and today that guidance came to pass. Charlie Muirhead's Rightster is taking a big step to consolidate the video ecosystem by buying two of its biggest protagonists.

Eight months after going public to raise £22.4m, the firm is...

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(VIDEO) MediaCom CEO: Programmatic Spurs Ad Creativity

(0) Comments | Posted 23 June 2014 | (23:08)

CANNES, France -- Some may characterize the rise of so-called "programmatic" online ad trading and control techniques as the transition of Mad Men into "maths men" - but one agency boss thinks the technologies can spur creativity by liberating staff from "drudge".

"I don't think anyone signs up for our...

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(VIDEO) Guardian's Cordrey On News Readers' Daily Rhythm

(0) Comments | Posted 23 June 2014 | (07:28)

LONDON -- Users' news consumption habits are shaped by their devices and the time of day, says Guardian chief digital officer Tanya Cordrey.

"In the morning, smartphones completely rule as people snack on bits of content before they go to work," Cordrey tells Beet.TV.

"At lunchtime, we see a...

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(VIDEO) BBC Worldwide, Google Endeavor To Merge TV, Online Ads

(1) Comments | Posted 19 June 2014 | (18:06)

CANNES -- BBC Worldwide is working with Google's advertising divisions as they try to amalgamate how the publisher sells its TV and digital video ad inventory.

"Quite a lot of our best customers are buying on television and buying online - linear and digital," BBC Worldwide's global strategy and sales...

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(VIDEO) UK's BSkyB Sees A Third Of Subscribers Watch Mobile

(0) Comments | Posted 13 June 2014 | (19:48)

The UK may not have a joint "TV Everywhere" initiative like that in the US - but subscription satellite TV and broadband operator  BSkyB is seeing mobile viewing boom despite (or perhaps because) of that.

"We are seeing ... a third of our customer base using 'TV everywhere' every month," says...

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(VIDEO) Digital Video Nearing Scale, SMG's Stark

(0) Comments | Posted 27 May 2014 | (16:06)

LONDON -- Digital video is quickly on pace to reach scale, says Liz Stark, Digital Activation Direction at Starcom MediaVest Group in an interview with Beet.TV. "Digital publishers are bringing new opportunities to the table especially with the 2014 New Fronts, and we will have the opportunity to have the...

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(VIDEO) The U.K. Tops Percentage of Digital Ad Spend, the IAB'S Phillipson

(0) Comments | Posted 20 May 2014 | (20:02)

LONDON -  With some 35% of all advertising going to digital media, or about $10 billion last year, the U.K. may have the  greatest percentage of digital ad spend in the world, says Guy Phillipson, CEO of the IAB UK, in this interview with Beet.TV

In the interview,...

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(VIDEO) Going Global: AOL Video Launches in UK, Signs Channel 4, others

(0) Comments | Posted 8 May 2014 | (18:55)

With a mix of original programming and distribution partnerships, AOL has launched a video destinationl in the U.K. which includes news content from national network Channel 4, says Tal Simantov, VP Global Video, in this interview with Beet.TV

While video has long been included on AOL...

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(VIDEO) Maker Studios to Expands Global Operations with London Studio

(0) Comments | Posted 8 May 2014 | (18:49)

With some 70 percent of its 7 billion monthly views (primarily on YouTube)  coming from outside of the United States, Maker Studio is becoming a a big global player.  To build out its global footprint, the Los Angeles-based company is launching native language operations in several countries and is growing...

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(VIDEO) Friend MTS' Video Fingerprinting Will Take Child Porn Offline

(0) Comments | Posted 5 May 2014 | (22:46)

Online video fingerprinting technology will be used by child porn police to seek out and take down the offensive material from the internet.

Birmingham, UK-based Friend MTS says it has "donated" its F1 fingerprinting system to the International Centre for Missing and Exploited Children. Once enforcers have found child...

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(VIDEO) BBC Set to Go All Digital with Youth Network "BBC Three," Ralph Rivera Explains

(0) Comments | Posted 31 March 2014 | (17:31)

LONDON - The BBC's proposal to close its linear youth TV channel BBC Three in the UK but to go on publishing its shows online under the same brand will have little impact for a service already heavily consumed online, says the corporation's future media director.

"The BBC...

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(VIDEO) Guardian CEO Andrew Miller: 'Journalism Is On The Rise Again'

(0) Comments | Posted 31 March 2014 | (17:26)

LONDON - The Guardian's publisher will post annual digital revenue up by a quarter to over £70 million ($116 million) for the year ending March, CEO Andrew Miller tells Beet.TV.

Although many in the industry report worsening ad rates, the Guardian Media Group CEO says: "We're seeing a hardening...

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