LONDON - The Guardian's publisher will post annual digital revenue up by a quarter to over £70 million ($116 million) for the year ending March, CEO Andrew Miller tells Beet.TV.
Although many in the industry report worsening ad rates, the Guardian Media Group CEO says: "We're seeing a hardening of our CPMs." The group will report the results this summer.
The publisher in February opened Guardian Labs, a division to make content for brands, starting with Unilever. But Miller rejects the suggestion editorial and commercial imperatives cannot mix: "Key clients are struggling to get their advertising agencies to find interesting ways of doing content. This is responding to that without compromising what we do - and making very clear to our readers when we do it."
Miller says The Guardian will produce long-form digital video for 18- to 25-year-olds and considers data important but: "Bots will never take over the role of journalists."
Beet.TV spoke with him at the FT Digital Media Conference. To view all our coverage of the conference, visit this page.
You can find this post on Beet.TV.
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