The much anticipated convergence of television and digital video ad buying agencies is becoming the norm in the U.K. where media agencies have consolidated video and television buying operations -- and where as much as 30 percent of television advertising is now being bought for digital devices. These are some of the stories and trends we will discuss on Wednesday (4.24) at the London headquarters of WPP's media agency GroupM Worldwide.
Our three-hour leadership summit will include broadcasters, analysts, consultants and top-level agency executives. The event will be recorded for future publication. The event is presented by Videology, the U.S.-based video ad services company that helps big ad holding companies move television budgets to digital.
Earlier this month in Cannes at the MIPTV conference, we spoke with Ryan Jamboretz, Vidology's London-based head of international, about the transition to digital. He will be one of the speakers at Wednesday's program.
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