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(VIDEO) UK's BSkyB Investing in U.S. Digital Media and AdTech

05/11/2014 16:52 GMT | Updated 05/01/2015 10:59 GMT

SAN FRANCISCO -- Earlier this year, UK satellite TV and telco giant BSkyB set up an outpost in Silicon Valley, hoping to invest in technology companies that might give it an edge in digital media.

Having already invested in video aggregator Pluto.TV, mobile native ad tech's Sharethrough and VR video upstart Jaunt, business development VP Hilary Perchard says he is keeping an eye open for more deals. Perchard is based in San Francisco.

"We're focusing on a few key themes ... bringing new innovation in our business... ad tech, content creation and OTT," he tells Beet.TV in this video interview.

"Pluto is taking all of this short-form content that's around the internet and turning it in to something that's a much more TV-like experience; we think that could be something could play nicely in to our traditional TV space."

The company's most recent deal is a $7 million investment in Whistle Sports, a sports MCN.

You can find this post on Beet.TV.