Annie Ashdown
Annie Ashdown is dubbed by the press as ‘The Confidence Expert’. For the past 10 years Annie has been teaching Celebrities, Lawyers, Bankers, CEO’s, Entrepreneurs, Business owners, and Corporate employees the way to gain that all importance self confidence and self - belief. .

Her debut book ‘Doormat Nor Diva Be’ was launched Sept 2011 and Annie’s second book ‘The Confidence Factor’ was launched Sept 18 2013. Annie’s engaging personality and real life experiences have made her popular with the media and she is a regular guest expert on TV having co host 13 episodes of an ITV1 series and appearing as Resident coach on Sky1’s Bump and Grind and was a judge in 2009 on Britain’s Next Top Coach. Annie is a regular guest on BBC radio as well as being featured in and contributing regularly to magazines.

It was after working through her own difficulties that Annie recognized the tangible benefits that coaching can bring to so many parts of our lives. Following a successful career in film and TV between Los Angeles, New York and London, Annie hit rock bottom sparking a journey of self- discovery, and decided to change career direction in order to help others maximize their potential. Her tough love’ approach is practical and down to earth, tempered with a dose of humor and more often than not related to her own life experiences.

In addition to her 1-1 client sessions, Annie has been called upon to design and deliver seminars and workshops for organizations including:
Nokia, Vertu, Yahoo, Chelsea Football Club, Business Link, AMEX, Orange, Royal Borough of Kensington and Chelsea, and DWP. In 2010 Annie was the first to introduce a team of 50 coaches nationwide to Job Centre Plus, helping motivate and inspire professional executives back to work. Annie is a regular on the speaker’s circuit, and was key speaker at the prestigious Everywoman’s 12th annual conference at The Connaught for 500 female entrepreneurs sponsored by Nat West and Marie Claire magazine.

Annie is fully insured and a member of British Institute of Hypnotherapy, Association for Professional Hypnosis and Psychotherapists, NHS Directory, CHCH, GHR, Register for Evidence Based Hypnotherapy and Psychotherapy, Association Of Meridian Energy Therapists, and Complimentary Medical Association.

What people say
“Anybody can call themselves a “life coach” but it takes somebody unique like Annie to actually put the theory into practice and help people help themselves” Jeremy Kyle
Annie Ashdown is at the credible end of coaching, her talent for engaging with people allowing her warmth and integrity to create a rapport is second to none. She is respected and gorgeous on the inside and out. I cannot recommend Annie highly enough. She is the without a doubt, the very best. Jessica Huie, Adviser to Prime Minister - Enterprise Britain. Working under the wing of Simon Cowell 2001-2009.
“Thank you Annie, you are an absolutely brilliant coach” Meg Matthews.

“Annie has a practical, down to earth approach” Mica Paris
“All of us have a story to tell and the way Annie Ashdown artfully weaves hers with others together with her skills as a coach helps to motivate so many others” Annie Ashdown is at the credible end of coaching, her talent for engaging with people allowing her warmth and integrity to create a rapport is second to none. She is respected and gorgeous on the inside and out. I cannot recommend Annie highly enough. She is the without a doubt, the very best. Jessica Huie, Adviser to Prime Minister - Enterprise Britain. Worked under the wing of Simon Cowell 2001-2009.
- Lynne Franks, PR Guru.
“Annie is one of the best and if you seriously want to make changes, and take your life to the next level, Annie is the person to go to” Gary Quinn, Hollywood Coach to the stars.

Entries by Annie Ashdown

Seven Things Super Productive People Don't Do

(2) Comments | Posted 11 October 2014 | (00:00)

When I interview successful people in any industry, be it law, business, creative, banking, media, sports, I often ask them for tips on being productive, as so many clients tell me they are always busy, but not always productive.

Super productive people do not confuse busyness with productivity, in fact...

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Seven Things Successful People Do Differently

(4) Comments | Posted 10 September 2014 | (00:00)

What leads to success?

How do you explain when others are able to achieve great things that seem to defy all the assumptions?

Some people are better placed, much smarter, more academic, wittier, more connected, yet don't succeed...

I have spent a decade researching, interviewing and studying the psychology of...

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Seven Reasons Why You Will Never Be Successful

(0) Comments | Posted 10 August 2014 | (23:07)

Why do some people succeed while others don't?

JK Rowling, Oprah, Simon Cowell, Russell Brand, Beyoncé..

How come these guys are so successful?

How do you explain when others are able to achieve great things that seem to defy all of the assumptions?

Why is Simon Cowell so successful...

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Seven Things Happy People Do Differently

(0) Comments | Posted 19 June 2014 | (00:00)

I used to genuinely believe that being happy came from having money, being slim, being in love, but I found out that was SO not the case.

Happy people are not always free of doubt, on the contrary, as they do not claim to be perfect, but here's the thing...

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Ten Things Highly Confident People Don't Do

(1) Comments | Posted 12 May 2014 | (00:00)

Let's get it straight here, highly confident people are regular people with flaws, shortcomings and defects. Like all of us they experience challenges and bad days, however because they have self- confidence, they don't let any of this hold them back.

However highly confident people have self confidence and...

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Seven Ways to Conquer Fear and Live the Life You Want to Live

(0) Comments | Posted 23 April 2014 | (00:00)

When you were a child did you want to grow up to be an actor, an engineer, a politician, an author, an astronaut?

If so, how is it working out for you?

I was told over and over as a child my goals were unrealistic and many of my clients,...

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Do You Always Need to Be Right?

(0) Comments | Posted 4 April 2014 | (16:37)

Do you try to change everyone else and tell them what is right for them?

Be honest!

I always find it disturbing when someone proclaims they know what's best for me and expects me to act accordingly, whether I like it or not.

My ex felt he knew what...

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Top Tips on How to Deal Effectively With Criticism

(0) Comments | Posted 31 March 2014 | (14:28)

Way back when I was a model and an actress and I would take every single piece of feedback that wasn't complimentary as a personal attack and as a criticism.

That went on for many years.


Because I was afraid that I wasn't good enough, smart...

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10 Things Highly Successful People Don't Do

(13) Comments | Posted 31 March 2014 | (00:00)

There are no short cuts to any place worth going.

Making changes which are tangible come from your own creation. Ask yourself this - 'Am I on the right route to get to where I want to be or am I aimlessly wandering around staying stuck because it's safe...

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Do You Want to Increase Personal Effectiveness to Reach Your Goals?

(0) Comments | Posted 24 March 2014 | (17:00)

Do you set goals and feel frustrated when you don't reach them?

That's what I used to do.

I was never smart with my time and never resourceful. I didn't make good use of my skills, in fact in all honesty I squandered them. I also didn't value my expertise...

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15 Signs He Might Be a Player - Do Not Call That Guy

(0) Comments | Posted 17 March 2014 | (17:08)

Some men are trustworthy.

Some men are not.

It's amazing how many female clients and colleagues I encounter who are highly intelligent, beautiful, kind, smart, witty and bright yet they get so easily duped by players.

Players know how to say the right things, how to hook you by telling...

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What Everybody Ought to Know About Bullies

(0) Comments | Posted 26 February 2014 | (13:36)

Many bullies are skilled at seduction and can dupe the smartest of us.

They often charm others to gain their trust by exuding wit, warmth and friendship. The biggest hook they use is flattery which often turns into emotional battery.

Bully's are masters at providing a charismatic way about...

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Three Very Simple Things You Can Do to Build Confidence

(0) Comments | Posted 17 February 2014 | (10:57)

Confidence is the key to improving our performance in the work force and to creating and maintaining healthy relationships.

When we build our confidence we become powerful, engaging and inspiring because we are at ease with ourselves.

Old habits become embedded in our subconscious mind...

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Apply These Six Secret Techniques to Improve Self Esteem

(0) Comments | Posted 14 February 2014 | (13:43)

What exactly is self - esteem?

Many clients tell me they have low self - esteem.However they seem to get confused around what it means to have high self -esteem.

Do you believe being slim, earning loads of money, driving a top of the range car, having a first class...

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Seven Steps to an Unstoppable You

(0) Comments | Posted 4 February 2014 | (15:10)

Each one of us is responsible for our own self. Awareness is the prerequisite for change. Those with low - self esteem quite simply, do not believe they are good enough, deep down. Dress sense, conversations and body language often send out signals of 'I am not worthy'. However, the...

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Are you Smart With Your Time?

(0) Comments | Posted 31 January 2014 | (16:45)

Being smart with your time doesn't mean you do more work. It means you get smarter around the tasks that matter.

Using time smartly means not focusing on how busy you are but on results. Staying an extra hour at work at the end of the day may not...

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Fine Tune Your Assertiveness Skills

(0) Comments | Posted 3 January 2014 | (16:30)


"It takes a great deal of bravery to stand up to our enemies, but just as much to stand up to our friends."

JK Rowling.

JK's quote really resonates with me as I was bullied so much at school I grew up terrified of expressing...

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Twenty-Five Ways to Find Self-Acceptance

(1) Comments | Posted 31 December 2013 | (15:46)

The Backbone of Self-Acceptance

OK, so be honest, do you accept yourself exactly as you are right now? Did you parents convey to you constantly that you were acceptable just as you were and that it was okay to make mistakes and get things wrong?

If not then you may...

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20 Most Inspirational Quotes by Highly Successful Women

(0) Comments | Posted 13 December 2013 | (12:00)

"I've finally stopped running from myself, who else is there better to be?"
Goldie Hawn

"I am so inadequate and I love myself."
Meg Ryan

"Surround yourself only with people who are going to take you higher."

"You can be true to the character...

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Five Steps to Communicate With Confidence and Ease

(0) Comments | Posted 6 December 2013 | (15:12)

Do you feel needy for approval and want to be liked by everyone?

Do you sometimes find you automatically say yes without considering the consequences?

I used to struggle around communicating effectively as I lacked confidence and therefore was carrying around habits I had been using since being a child....

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