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Alison David

Consumer Insight Director Egmont UK

Alison David is the Consumer Insight Director at children’s book and magazine publisher, Egmont, which is home to some of the world’s best-loved characters including Winnie-the-Pooh, Mr Men, War Horse, Thomas the Tank Engine, Tintin and many more.

Why Does Reading Makes Christmas So Special for UK Children?

Imagine a family - mum, dad and children, all in their pyjamas - snuggled up together on the sofa, drinking hot chocolate and listening to dad read a favourite Christmas story. No, it's not a flashback to the 1950s; it's what parents have told us they will be doing this year.
23/12/2013 16:29 GMT

Protecting Children's Reading in the Digital Age

We know that reading is challenged but there are families in which it still thrives. Our longitudinal study, Reading Street, aims to understand the changing world of children's reading for pleasure. It follows twelve UK families plus a wider number of parents, children and teachers and releases the findings in theme focused chapters.
01/11/2013 14:03 GMT