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Contributor
Andy Milligan
Founding partner of The Caffeine Partnership. Leading international consultant and author on brands, business and the customer experience. www.thisiscaffeine.com
Andy is a leading international consultant on brands, business and the customer experience. He is a founding partner of The Caffeine Partnership which provides ideas, energy and advice to leaders on brand-led business growth
Andy has worked with a wide range of clients around the world. His experience spans industries as diverse as airlines, fashion, financial services, fast-moving consumer goods, telecommunications, sports and leisure and pharmaceuticals.
Andy has published five best selling books, including Uncommon Practice which examines the link between great brands and their corporate cultures, discovering how brands such as Virgin, Amazon and Harley Davidson are able to deliver such extraordinary experiences, and Bold: How to be brave in Business and Win which won a prestigious Business Book of the Year award in 2012. His latest book ON PURPOSE – delivering a branded customer experience people love, (has just been published to critical acclaim.