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Belinda Parmar

Founder, Lady Geek and Lady Geek TV

Belinda is the founder and CEO of Lady Geek
and the inspiration behind the Little Miss Geek campaign and book. Lady Geek is a campaigning agency that makes technology and games more accessible to women and girls.

Since its launch in June 2010, Belinda and her team have been consulting
clients on how to transform the way they sell to women in retail,
advertising, social media and web content and are currently transforming
the retail experience for women in Johannesburg.

Little Miss Geek is the social side of the business, which helps inspire
young women to become Tech Pioneers. Recent coverage includes Metro, BBC, The
, Financial Times, Independent and WIRED.

Lady Geek’s client list includes Xbox, O2, Vodafone, Microsoft, Nokia, Kaspersky
and Sony. In 2011, Lady Geek won Best Breakthrough Internet Company
by Red Magazine

Belinda has spent over 18 years in marketing and advertising and has
worked in some of the world’s most influential advertising agencies,
including Saatchi & Saatchi, Ogilvy & Mather and Ogilvy Asia. Belinda is
also a professor at Syracuse University.

She is a regular public speaker, and has appeared on the BBC, Channel 4
and Woman’s Hour and the Today Programme. She blogs for The Huffington
Post, and has written for WIRED, Glamour, Grazia and Google.

Belinda has recently been voted one of the most innovative women to
follow on Twitter on The Huffington Post, and was short-listed for a First
Women Award

Is Wearable Technology the Answer to Get More Girls in Tech?

The number of females working in the technology industry may be decreasing by 0.5% every year, but out of this frenetic school scene of creativity and wearable technology came girls rushing to sign up to Mr. Talbert's computer science class next year.
17/05/2013 11:06 BST

Girls: Shout Loud if You Want to Get Ahead

What is about that bloke on the opposite desk? You work just as hard as him. You're just as good at your job. Better even. But somehow he keeps getting noticed. Why? Because he's shouting about what he does.
05/03/2013 17:57 GMT

MWC: Where Are All the Women?

Less than one in five UK tech positions (17% to be exact) are held by women. You'd think that an internationally respected event like the Mobile World Congress would be keen to represent the industry in the best possible light, yet their lineup of speakers has failed to match even the poor gender ratios of the UK tech industry.
22/02/2013 17:31 GMT

The PS4 Launch Neglected Female Gamers

In an event that lasted longer than <em>Les Misérables</em> and featured a cast just as big, not a single woman took to the stage to talk. Instead we were treated to an endless sausage fest of Sony execs droning on and games developers talking about how 'ambitious' the work they were doing was.
21/02/2013 17:29 GMT

Mermaid, Videogames Writer, Role Model

When Rhianna Pratchett was a little girl, she wanted to be a writer. Or a mermaid. Today she is an award-winning scriptwriter, story editor and - a term that she coined - a narrative paramedic for videogames.
14/02/2013 16:23 GMT

Forget Alicia Keys. BlackBerry Need a More Authentic Voice to Talk to Women

What better way to mark this momentous event than to announce the appointment of the new Creative Director! The industry titan that is going to lead the BlackBerry charge, whose creativity, innovation and inspiration is going to restore them back to former... What's that you say? It's Alicia Keys?<em> Really?</em>
01/02/2013 12:26 GMT

Three Recent TV Ad Tropes That Women Are Sick Of

Women are now involved in 80% of household purchasing decisions. And how many advertising directors are female? Only 3%. This might be the reason that so much of the ad industry's female-orientated output feels hopelessly out-of-date.
30/01/2013 17:37 GMT

The Incomplete Package

Packaging often gets overlooked but is incredibly important to both men and women - I believe this to be a fatal error. As Apple have demonstrated, packaging is everything. From the look, feel and slow seductive movement of opening the box - you are appealing across all senses.
20/12/2012 11:26 GMT

Get Your Geek on This Christmas!

<strong>It's that time of year.</strong> Frost is in the air and mince pies are in the oven. Bells are ringing. Tills are ringing louder. The big day is fast approaching and we're well aware that Santa's sleigh is practically full. But since we've been extra-specially nice this year, I'm sure he's got time to listen to a few late requests...
17/12/2012 12:17 GMT

Should a Mobile Network Give You Something Back?

It's hard for a customer to relate when a big company tells them a portion of their money is going to charity; although it's an admirable gesture, it's still difficult to feel that connection, to feel like you're really <em>doing</em> something.
20/11/2012 10:12 GMT

Review: Halo 4

I never thought I'd be the kind of person to care about guns - <em>as long as it did the job and killed the enemy it's all good, right?</em> - I was surprised at how fun it was to explore all the different types of weapons and have fun trying to find which one suits my playstyle the most.
14/11/2012 12:01 GMT

The Holidays Are Coming...

At Lady Geek, whilst we focus on women, diversity is what we are striving for and Diwali is a real missed opportunity for companies to broaden their relevance to the multicultural tapestry that is Britain today.
13/11/2012 14:51 GMT

Review: Motorola RAZR i

I think the Razr will be a big seller this year. Skinny has always been fashionable.
11/11/2012 12:39 GMT

Geek and Proud

It's time for women to reclaim the word 'geek'. Let's make our young women feel proud when they look at the phones in their pockets, the tablets on their tables and realise that hey, they might be just that little bit geeky too.
08/11/2012 11:51 GMT

'Floral Kiss'... More like Awful Diss

Do the sort of Barbie-girls portrayed in soft-core pornography actually exist? Clearly the management of Fujitsu believe in this fantasy otherwise they would not have just announced Floral Kiss, the most preposterously stereotypically ultra-feminine computer invented since Look Around You's Petticoat 5.
24/10/2012 17:06 BST

Are Men Just Better at Technology?

Many people still don't believe that women are equipped to understand tech. Science, technology, engineering and mathematics are all considered natural 'boys'' subjects. <strong>Women break computers, men fix them. Women use technology, men create technology.</strong>
15/10/2012 12:43 BST

Support Ada Lovelace Day

For <a href="">Lady Geek</a>, Ada Lovelace day is a bit like Christmas. Lady Geek was set up in 2010 with the aim of bringing women and technology closer together, and our most recent campaign <a href="">'Little Miss Geek'</a> is working to inspire the next generation of women to join the technology industry.
15/10/2012 12:30 BST

Samsung Galaxy SIII (Review)

It's true what they say, the Samsung Galaxy SIII really is the phone to rival the iPhone cult and potentially the first phone that's questioned my brand loyalty to Apple. It creates a synergy between human and phone, and is a step towards the genuine conveniences that we all imaged when smartphones burst onto the scene.
29/08/2012 14:56 BST