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Bobby Duffy

MD of Ipsos MORI Social Research Institute

Bobby Duffy is MD of the Ipsos MORI Social Research Institute and Global Director of Ipsos Social Research Institute. Bobby joined MORI in 1994, and now leads a team of around 200 researchers in London, Manchester, Edinburgh and Belfast.

While at Ipsos MORI, he has spent time on secondment at the Prime Minister’s Strategy Unit and as a User Fellow at the Centre for Analysis of Social Exclusion at the LSE.

He has worked across most public policy areas and has been responsible for many of our highest profile publications and studies, including our Closing the Gaps report on perceptions of crime, our work for UNICEF UK on child-wellbeing and our series of “Frontiers of Performance” reports, including in local government. Partly as a result of these, he was named one of the top 10 thought leaders in local government by the Local Government Chronicle in 2011.

He is a frequent public speaker and commentator, having appeared on the Today programme, Newsnight, ITN News at 10, BBC News at 6 and many others. He has written widely on social policy issues, including in the Guardian, Sunday Times, Wall Street Journal, Prospect, New Statesman, Public Finance, Huffington Post and many others.

He has served on many expert panels and advisory groups including for CLG on housing and local government, for Demos, ippr, the RSA and the University of York.

The Perils of Perception

People are wildly wrong when we ask them about many aspects of life in Britain, as highlighted in a new survey by Ipsos MORI for the Royal Statistical Society and King's College London.
09/07/2013 16:20 BST

Making the Case For Aid

If politicians are looking for where they can do the most real good for the least cost in cash and political capital, foreign aid should be at the top of their list.
21/12/2012 16:34 GMT

The Generation Frame

But we also have a balance between generations, with four roughly equally sized and culturally quite distinct adult cohorts co-existing - those born pre-1945, baby boomers, gen x and gen y. It's easy to miss this when we discuss our national demographic profile, because we tend to focus on how the population is ageing.
10/12/2012 17:32 GMT

The Chancellor's Autumn Statement: Reasons He'll Be Cheerful?

A recent Ipsos MORI poll for the RSA (Royal Society for the encouragement of the Arts, Manufacture and Commerce) found that 61% of Britons are concerned about the effects of cuts on them and their family over the next year. However, the Ipsos MORI Economic Optimism Index (EOI) shows that the public are beginning to feel slightly more positive about the direction of the economy compared to earlier in the year.
05/12/2012 08:59 GMT

After Fukushima Public Opinion is Still Unclear on Nuclear Power

The tragedy at Fukushima one year ago has had a hugely varied impact on public opinion and energy policy around the world. In our polling immediately afterwards, the effect seemed likely to be significant: a quarter of those who opposed nuclear power in the 24 countries surveyed said they did so because of Fukushima.
11/03/2012 23:16 GMT

Autumn Statement: The Chancellor Needs to Pull Off an Impossible Trick

Youth unemployment is a tragedy for those affected, a huge loss for society and politically damaging. But the Chancellor knows that the real driver of economic recovery or stagnation is how confident the vast bulk in the middle feel. The problem is he has nothing up his sleeves for them.
29/11/2011 09:26 GMT