Dids Macdonald

Dids Macdonald has over 25 years experience within the design industry initially owning an interior design company and latterly as a designer-maker. She launched ACID (Anti Copying in Design) because her products were consistently copied. ACID began informally in 1996 as a round table action group and has developed into a not for profit trade organisation representing thousands of designers from over 1200+ design-led companies within the creative industries.

ACID’s key objectives are IP education, deterrence, prevention and support, raising awareness about IP as a positive voice. In 2013 ACID launched the first UK Design & IP Exchange, ACID Marketplace, a safer trading conduit between designers and design buyers. Over the last 15 years ACID has championed design law reform and spear-headed a campaign which has resulted in an IP Act which became law on 14 May 2014. A key part of this Act will introduce criminal provisions for intentional design infringement.