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Eleanor O'Neill

Founder of British knitwear label STUDY 34. Modern, sustainable, luxury for women.

Having studied Fashion Knitwear Design at Nottingham Trent University, Eleanor went on to work for an global supply chain manager in New York and an international luxury brand in Switzerland. Following her last job as a knitwear designer for an established Italian brand, Eleanor set up her own label, STUDY 34, in 2015. She is currently based in Newcastle Upon Tyne.

Sexy Stories: You Might Be Wearing One

At a gathering last year I listened with interest as Vanessa Friedman, Fashion Director at The New York Times, explained that in order for consumers to get on board with the words 'sustainable' and 'ethical' then we, the designers and makers of clothing, needed to find a way to make it sexy.
31/08/2017 15:06 BST

Fashion: How Will It Reflect On Us?

Will they look back and wonder, in an era of unrivalled access to knowledge, communication and skill, why we seemed to place such value on disposability and allow ourselves to be defined by low quality and cheap prices?
28/06/2017 16:35 BST

Superlative Alternative: Organic Cotton

And I've found the subject of organic cotton one of the most frequently discussed when talking about sustainable fashion. Perhaps because it's an easy concept to understand, in theory, and also because it is now widely accessible.
25/05/2017 15:30 BST

What Are Our Shopping Habits Really Doing To Our Planet? Now We Know

Fashion is the second most polluting industry in the world. Since you're reading this article, I'm sure that statement is familiar. But while it might shock, it doesn't do anything to explain <em>why</em>. And if we don't understand why the industry is so polluting, it makes it very difficult to understand how we could begin to change things.
10/05/2017 12:08 BST

Alpaca: The Ultimate Sustainable Luxury?

Alpaca fibre, often touted as the new luxury, has been on my radar a while, but as a fibre with such foreign roots, it has had to remain a distant thought. A few weeks ago however, I was fortunate enough to be invited to Arequipa, Peru to improve my knowledge of its most prominent export and meet some of the country's top spinning mills.
15/11/2016 12:49 GMT

Consumption: Can We Kick The Addiction?

The demise of the British high street, along with traditional retail, has been well documented in recent years. Indicating perhaps that we have finally reached peak stuff. Such saturation now causes us to seek experiences over material goods. And those who provide the goods are faced with the challenge of convincing us to buy.
21/10/2016 14:10 BST

PiC Style: The Ultimate Capsule Collection

<img alt="sustainable fashion.jpg" src="" width="300" height="35" /> And less stuff means investing in pieces that are versatile, modern and well made. And in addition, garments that remain simple enough so as to not to pigeonhole your style, but provide a timeless platform for it to develop.
28/09/2016 11:08 BST

The Indispensables: #4 Denim

Universal popularity more than justifies its place on the indispensables list, but such high demand often results in less than ethical manufacturing practices. When every brand wants a slice of the denim pie and the market becomes crowded, it can be hard to navigate.
08/09/2016 13:50 BST

The Future Of Fashion Lies In Collaboration: Unmade Studio

Collaboration. Arguably not the most popular word in a fashion designer's vocabulary. In an industry known for its closed circles and competitive atmosphere, insular working patterns prevail while collaborative habits die hard.
05/09/2016 13:53 BST

Tales of Women: Rebecca's Pyjamas

When you meet somebody, as I did recently, who has arrived at the oft-sought after role of fashion designer, from a different path, it is perhaps not so surprising that their outlook of the industry is very different.
14/08/2016 23:40 BST

Britain: It's in the Making

When you hear the words 'British fashion', what does it conjure up in your mind? London? Burberry? Central Saint Martins perhaps? In other words, a big city, a global lifestyle brand and world-renowned fashion education.
13/07/2016 15:43 BST

The Indispensables: #3 The White Tee

It's the perfect blank slate. Alone, it indicates very little about what a wearer does, who they are or what they believe in. It harbours no preconceptions. How they chose to wear it however, will offer a little insight...
29/06/2016 15:40 BST

Veja: It's All in the Looking

In a nutshell, 'greenwashing' is essentially when you pretend to be, or pretend to be doing something that you're not. More specifically, from an environmental standpoint.
14/06/2016 10:23 BST

The Copenhagen Fashion Summit: To Take Away

Denmark boasts some of 'the happiest people', thanks to their enviable health, education and welfare systems and has set itself the goal of having the first carbon neutral city. And last month, Copenhagen hosted the fourth edition of it's increasingly established Fashion Summit.
02/06/2016 11:01 BST

The Indispensables: #2 Breton Stripes

When I first started to put together The Indispensables series, I thought it would be difficult to decide which items to feature. But it turned out to be fairly simple. They're the pieces with fraying hems and cuffs that spend more time on the drying rack then in a draw.
10/05/2016 13:56 BST

What Does Sustainable Fashion Mean to Me?

'Sustainable' is a word that I associate with our environment: waste (throw-away fashion) and recycling, water consumption and contamination, energy consumption and climate change, chemical usage and animal welfare.
22/04/2016 10:20 BST

Fashion Tech: Spotlight on Soko

I first came across this concept of a fusion of industries at the Ethical Fashion Forum's annual summit in June 2015 and didn't come away with any truly meaningful understanding of it.
06/04/2016 11:04 BST

The Indispensables: #1 The White Shirt

What makes a 'sustainable' wardrobe? Quantity is certainly the first thing that comes to my mind. We all have far too many clothes. And despite this, I'm willing to bet that most, if not all of us, always gravitate towards the same small number of items, again and again. The first item to kick off this series of features is worthy of its number one spot: The White Shirt.
17/03/2016 20:41 GMT