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Emma Grace Bailey

Associate Beauty Editor at WGSN and founder of SUSS UK pioneering Sustainable September

Emma Grace Bailey is a fashion and lifestyle journalist specialising in the beauty industry, predicting trends two years ahead of time for WGSN.

Her work has also featured in Stylist UK, Schon! Magazine, Dubai based publication MOJEH and Don't Panic - as well as the latest go-to site for discovering up and coming designers; Tonic. She’s been lucky enough to interview the likes of Matthew Williamson, Stephane Rolland, Terry O’Neill and Adam Reed – and hopes one day that her words will take her around the world discovering the weird and the wonderful of the beauty empire.

She doesn’t trust anyone who claims to have no appetite and gets oddly excited by foreign supermarkets.

Get Wise. Buy Better. Make a Difference

<img alt="sustainable fashion.jpg" src="" width="300" height="35" /> Sustainability is a hot topic right now. A trend in the fashion industry you might say - and although this recognition and rise in awareness can't be anything but good, trends are fleeting, sustainability cannot be.
19/09/2016 12:15 BST

London Fashion Week 2015: Your Ultimate Guide to Soho

When the British Fashion Council announced London Fashion Week would be moving to Brewer Street, I have to confess I was secretly chuffed. Although Somerset House is iconic - far more attractive than an old, converted car park - it never provided the most palatable offering of eateries and brew houses to see me through the five-day stint...
18/09/2015 10:21 BST