Georgia LA Journalist, broadcaster

Journalist and broadcaster Georgia ‘LA’ Lewis-Anderson can currently be found consulting major technology brands like Google on the British personality of their AI.

Since her career launched with a baptism of fire - becoming the face of SBTV whilst studying journalism at university, she’s interviewed everyone from P Diddy to Justin Bieber for the cult YouTube channel. She travelled to the furthest flung corners of Europe writing underground city guides and making documentaries for shoe brand Palladium, and has been sent to South Africa to do aerobics with Richard Branson whilst interviewing him for Virgin.

She produced and presented huge viral show The Fox Problem. An entertainment concept she conceived with her close mates, initially invested in herself and a live show that went on to clock-up major sponsorship and over 6.1 million views - grilling pop stars on politics and uniting grime stars with astronauts to talk about the future of space travel.

A seasoned live presenter her interview style was recognized by The Brits when she was chosen as their official online backstage presenter, and Apple when she became one of the first UK females on Apple music’s new global radio station Beats 1. Where she stayed for two years heading up their playlist hours - representing British culture to the globe on their behalf.

Keen to investigate the trends influencing her generation, Georgia's produced and presented documentaries for BBC Radio 1 & 1xtra (her dissertation on gay rappers quickly became a 1xtra project), and covers the Surgery - Radio 1’s call in show - regularly. She’s explored pop stars motives in a documentary for Channel 4 education, been a judge for The Guardian’s New Radicals campaign finding organizations empowering their communities in innovational ways, and regularly contributes to BBC 5 Live and Vice.