Journalist and broadcaster Georgia ‘LA’ Lewis-Anderson can currently be found consulting major technology brands like Google on the British personality of their AI.
Since her career launched with a baptism of fire - becoming the face of SBTV whilst studying journalism at university, she’s interviewed everyone from P Diddy to Justin Bieber for the cult YouTube channel. She travelled to the furthest flung corners of Europe writing underground city guides and making documentaries for shoe brand Palladium, and has been sent to South Africa to do aerobics with Richard Branson whilst interviewing him for Virgin.
She produced and presented huge viral show The Fox Problem. An entertainment concept she conceived with her close mates, initially invested in herself and a live show that went on to clock-up major sponsorship and over 6.1 million views - grilling pop stars on politics and uniting grime stars with astronauts to talk about the future of space travel.
A seasoned live presenter her interview style was recognized by The Brits when she was chosen as their official online backstage presenter, and Apple when she became one of the first UK females on Apple music’s new global radio station Beats 1. Where she stayed for two years heading up their playlist hours - representing British culture to the globe on their behalf.
Keen to investigate the trends influencing her generation, Georgia's produced and presented documentaries for BBC Radio 1 & 1xtra (her dissertation on gay rappers quickly became a 1xtra project), and covers the Surgery - Radio 1’s call in show - regularly. She’s explored pop stars motives in a documentary for Channel 4 education, been a judge for The Guardian’s New Radicals campaign finding organizations empowering their communities in innovational ways, and regularly contributes to BBC 5 Live and Vice.
The revelation comes from a study by specialist creative agency ZAK, in their research searching for alternative ways to define under 30's other than the usual stereotype favoured by the media of 'millennials.'
Artificial intelligence can tweet as if you were still here. And we've definitely developed the technology to create functioning holograms of the deceased, it's just the ethics of turning the proposition into a business...
No need to reach for the platforms and thigh skimming union jack dresses just yet (although they are still a very strong look - side pony and scrunchy optional), but I can't help but catch a modern whiff of out-and-proud female solidarity as once preached by the spicey five-some.
Over the past 17 months, I've learnt a lot about how to natter with celebs whilst sticking a microphone under their nose. I've learnt when it's okay to guerilla interview P Diddy by bombarding him in a corridor when he says he has to cancel due to man flu.
20/03/2012 22:54 GMT
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