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Grégory Roekens

Chief Technology Officer, AMV BBDO

Grégory Roekens is Chief Technology Officer at AMV BBDO and has a rare blend of electronic engineering background, marketing expertise and visionary outlook which means that he is able to anticipate and implement the next digital breakthrough.

He has over 15 years of expertise in Marketing Technology working with brands such as IBM, Intel, Microsoft, Peugeot, Ford, Jaguar, Land Rover, Orange, Vodafone, Nokia, COI, easyJet, Odeon, Waterstone, HMV, Tesco, Sky, Best Buy, Carphone Warehouse to name a few.

His motto is “Tomorrow’s technology is today’s reality” and his greatest interest in live outside his wife, daughter and motorbiking around the world is the development of technologies that assist human being. He says that arguably all technologies are introduced to assist human in some shape or form but he is particularly interested in innovations in the fields of artificial intelligence (AI) and user interfaces (UI).

Grégory is regularly invited to speak at various events, most recently at the Internet World Conference on Behavioural Targeting and at the IAB Forum in Warsaw on Social Networking. Gregory was also recently featured in ‘Campaign’ as one of top 5 Creative Technologist to watch.

You can follow him on his posterous site at

2014 Technology Trends for Marketers

On the morning of 13th June 1863, The Press newspaper in Christchurch New Zealand published an exceptional 'open letter' from novelist and philosopher Samuel Butler titled: "Darwin Among the Machines'.
16/01/2014 13:04 GMT

Is the Future Desktop a 40'' Tablet?

There isn't a day that passes without an article talking about the demise of PC and desktop computing in favour of mobile devices such as smartphones and tablets.
06/04/2012 22:09 BST