Gwyneth Holland Trend forecaster, pro-am fashionista, consumer researcher

Gwyneth Holland is Senior Europe editor at Iconoculture, tracking the trends and behaviours of consumers across Europe for Iconoculture's global client base. She is a longtime contributor to trend bible Viewpoint, and has worked with leading global forecasting services including The Future Laboratory, WGSN and Mode Information. She writes about fashion, food, feminism and the future on her blog How Things Are Done.