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Heather Baker is founder of London-based integrated communications consultancy, TopLine Communications. The company works with B2B organisations to help them generate leads by integrating PR, social media, SEO, video and email marketing. Heather is also the editor of two top-ranked marketing blogs, The B2B PR Blog and the B2B Social Media Guide. She has an MA in Psychology from the University of Cape Town and an MBA from London Business School.