Media relations specialist and Director of Westgate Communications, a PR and marketing agency.
Helen Westgate is a PR, media relations and content generation specialist, with more than 20 years representing some of the UK's largest brands and corporations.
After working at senior level in some of the world's leading communications agencies, Helen is now a director at PR and marketing agency Westgate Communications where she works with PR, Design and Branding teams, managing the reputations of clients throughout the UK.
Along with everyone at Westgate, Helen and the PR team prioritise great customer service above all else and deliver targeted national media coverage for their clients every week.
Today, social media platforms are everywhere. We are constantly fed stories and updates from brands and companies by social media feeds all the time. With the power of the picture, or in almost all cases the photograph, telling a thousand words, most of these updates are essentially photo stories, depictions of "reality" featuring normal everyday situations with normal everyday people.
It will be interesting to see whether the success of Love Island heralds a new era in reality TV, with more structure and less focus on any actual reality and more on escapism and fantasy. Perhaps taking viewers back to a time or a place in their lives when all they had to worry about was who they fancied, what to wear by the pool or how long they were going to sunbathe, will prove increasingly popular.
So to all those 'friends' seeking to sell me products at social events, if you really must do this you will have much more success if you suggest a darts night or a day at the races! But just let me know at the outset that you want to sell me something. I'm actually happy to be sold to, I just feel confused when an emotional dialogue culminates in presenting me with a pot of face cream.