"Although we don't have so many customers as in Camden Passage, when they do come they are driven, so they tend to spend money." says Ross "Also, we are able to sell high-end vintage in the new shop because of the more congenial surroundings and the calmer atmosphere of Amwell Street."

"The fabrics and construction tend to be much better than in new wedding dresses; for instance, the modern equivalents of the silk satins used in the 1930's can cost several hundred pounds a metre, and an entire dress could be an extremely expensive proposition. Therefore, most off-the-rack dresses use either cheap synthetics or low-grade silks, both of which are vastly inferior to the fabrics used in even the humblest dresses of the 1930′s."

"The wedding dresses we have for sale are absolutely beautiful - if you're planning a wedding, you could save a fortune with some of our designer stock. It'll be a lot of fun, and an opportunity to find some really unusual pieces to bring a unique sense of style to your wedding."

"Brides want the experience that comes with being in a dedicated space. Somewhere luxurious and decadent to try on the most important dress of their lives".

"Wish Want Wear is all about allowing women to wear gorgeous dress and feel fabulous for the special occasions in their lives and what is more important in a woman's life than her wedding day! We have a range of dresses perfect for weddings and all the events surrounding it - engagements, bachelorette parties, bridal showers etc. So whether you are the bride, a bridesmaid, mother of the bride or a wedding guest, we have a fantastic selection of gorgeous current season designer dresses that you can hire for a fraction of the price." says co-founder Suruchi Baxter.

"I drew inspiration from the love letters they each wrote in code to their sweethearts (my beloved grandfathers) whilst separated during the Second World War," says Nicola Woods, Designer. "As a sign of remembrance to Olivia and Rose, the unique Beautiful Soul London print this season, features the poppy, which was a favourite flower of both my grandmothers and a symbol of the British Legion campaign which they both supported. I believe the Poppy print makes a real statement in recognition of the fallen of the past and in preparation of a brighter and better future for our planet."

• The fabric and shape need to look either look like or be high quality. Go for great details and prints if they're in really good condition. Aged and careworn has to be styled across the outfit to look deliberate. Randomly stained and tatty clothes look exactly that.



• It has to fit and flatter you, you have to wear it, not the other way around - unless you want to look deliberately dramatic.



• Reference an overall silhouette from an era, mix with modern pieces which can still come from Oxfam. Check hemline, waist and cuffs, they still need to be in proportion to the person and look right now in terms of lengths. Get them altered if they aren't right.



• Keep it up to date mix with a modern detail/accessory/trimfrom a different era.



• One oversized accessory per outfit, no matter whether that's shoes, bag, jewellery, is enough. More than that is potential fancy dress territory.

"I wanted to find a material which could replace plastic. I spent months in my kitchen experimenting and created a new kind of bioplastic, completely adapted to skin that is totally biodegradable," says Giacobino.

"It might sound as though producing in Italy would spoil the orthodox choice of implementing 100% local production, however let's not forget that a lot of quality fabrics are produced there, so the "km0" approach [carbon offsetting] could actually be put in place by reducing the distance between weavers and tailors, and only shipping the final garment.

Italy is home to Como, the ancient and renowned silk production district, which is working towards adding organic and cruelty-free silk to their offer. All these benefits would certainly offset other limitations - especially considering it would still be about only European distances, without considering longer-haul solutions."

"When I started researching for Tammam, I realised that there are very few spinning mills or weavers left in the UK, and those that are will concentrate on British wool, and rightly so. The majority of silks will come from Asia, and I gave in to the realisation that I would have to ship my garments. After all, shipping a cut, ready garment, is lighter and less bulky than shipping a roll of fabric, to be cut and have wastage. With more readily available organic, wild and fair trade yarns from countries such as India, China and South America, who generally use better, more ecological and less carbon generating production methods than non-certified yarns. Also if producers are able to use solar power to generate energy to run machinery and lights, or traditional hand looms and pedal machines, we can find another carbon saving reason to produce away from home."

"I'd suggest recreating this effect with a webbed belt, or even a pair of braces picked up from a local charity shop to achieve a neat sharp edge. Alternatively, cut two strips from an old pair of trousers or jeans and zig zag stitch the edges when attaching to the jacket to avoid fraying. The stud detail would require a visit to your local haberdashery but require no technical skills and, I'm sure to the relief of some, no sewing!"