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James Pepper

Retail Technology professional and innovation writer, Director at Vista Retail Support.

Technical Services Director at Vista Retail Support.

When I was a young boy I was surrounded by two of the best engineers I believe I have ever met: my dad and my grandad, both highly technical and skilled individuals from whom I learnt such a lot. I would spend hours playing with gears & motors; there was something magical about watching my father repair something that was broken and how, after a short time spent soldering and reprogramming, we would watch it spring back into life.

I believe that these experiences have shaped my passion for technology and innovation but also recognising the importance of understanding how things work.

Throughout my career I have applied the principle that you can’t improve something if you don’t understand how it works in the first place; this has enabled me to be highly successful both personally and professionally.

I have been able to implement ideas that I had wanted to introduce for many years at Vista Retail Support, resulting in a change of culture within the business, increasing operational efficiency and service effectiveness.

Virtual Reality And Its New Role In Alleviating Chronic Health Conditions

People used to say that "taking someone out of themselves" was beneficial to their mental well-being. But now this has a new, highly technological twist using virtual reality (VR) technology that promises to bring immense therapeutic benefits to people with a range of chronic health conditions.
30/10/2017 14:59 GMT

Cash Is No Longer King, But Bigger Changes May Be On The Cards

Over the last 18 months the masses truly have converted from cash to card, but while retailers, retail services companies and even religious institutions are all bending the knee at the altar of the contactless card, I'm reluctant to believe the hype
31/08/2017 13:55 BST

Move Over Touch - It's Time To Make Our Voices Heard

Voice commerce holds out the promise of serious gains for retailers because it is so easy to make a purchase. Amazon claims that Echo owners spend 10 per cent more in the six months after they bought the device than before.
13/07/2017 14:12 BST

Dazzling Retail Ingenuity That Should Put You In A Good Mood

Billed by its manufacturer as 'kindly, endearing and surprising', Pepper can interact with humans and recognise the principle emotions. Perhaps in the future, Pepper will be deployed at customer-service, to deal with angry shoppers. However it is currently using its French to engage with customers and point out special offers.
16/05/2017 16:08 BST

Amazon's Achilles Heel Is A Gift For Traditional Retailers

Customers must pay a premium after the trial period, and unless the service is being used on a regular basis or the other Amazon Prime service offerings are fully utilised, customers don't always experience value for money. Although Amazon Prime has certainly enhanced delivery service options in major towns and cities, those who do not live in major conurbations may not be included.
09/05/2017 12:25 BST

Is The Robot A Retail Revolutionary? It's More Exciting Than That

When you go online to shop for a new coat the power of machine learning and artificial intelligence means you won't immediately be confronted by a bewildering range that takes hours to trawl through and ends up making you unhappy with your indecisiveness.
03/03/2017 15:16 GMT