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John Oswald

Business Design Director at leading design and innovation consultancy Fjord, Design and Innovation from Accenture Interactive

Business Design Lead at leading service design consultancy, Fjord

Could You Really Fall in Love With a Computer Operating System?

But could anyone really fall in love with a piece of software? It may sound like the stuff of science fiction but, the truth is, much of the technology the film depicts is already with us. And scenarios like this might not be that far off. 'Love' is perhaps a metaphor for the kind of dependency or symbiosis we're heading towards.
21/02/2014 15:07 GMT

What Is the Future for Media Brands in a Digital Age?

Looking at the impact of digital on media from a service design perspective, it seems to me that media brands don't have a monetisation challenge, they actually have a 'limitless opportunity' challenge, in other words, getting to grips with the many opportunities that digital technology now offers.
02/12/2013 13:26 GMT

An Alternative Perspective on the Future of the High Street

Small independents versus big chains; bricks and mortar versus online; Bill Grimsey v Mary Portas: the debate about the future of the high street is nothing if not divisive. But safeguarding the future health of our high streets means moving away from the confrontational approach so beloved of UK media to focus instead on partnerships.
19/09/2013 12:08 BST

Build a Rocket, Boys!

So what if you've worked for a major company for a while and that's what's really defined your career? How do you make a difference in the world and do something stimulating when all around you is organisational politics, chains of command and hierarchy?
28/03/2013 16:23 GMT

How Things Might Have Turned Out...

Hindsight is a wonderful thing. If only we could re-run past experiences, knowing what we know now. Picture the scene. It's 1986 and you've just taken the decision to open the world's largest record store on Oxford Street, London...
06/02/2013 09:47 GMT