Jonny Combe

Jonny is the General Manager of Product and Channel Development for BMW Group UK’s Financial Services arm, and the architect of BMW’s Digital and Innovation Programmes in the UK, including their Innovation Labs; the first of its kind within the Automotive Finance Industry. A self-confessed car nut, Jonny has worked his way up the ranks at BMW and MINI in a variety of roles since joining as a graduate in 2006. He is passionate about tech innovation around the customer experience, and in 2017 alone oversaw the onboarding of four tech startups into BMW’s business stream.