Jude has 24 years experience in customer relationship management, customer loyalty, marketing and branding. She held a number of senior positions in top agencies, including Group Account Director of WWAV, Director of RSA and Client Services Director of DDM, before joining AirMiles in 1994.
Initially as Marketing Director and then as MD, Jude changed the platform for customer relationships, creating centralised accounts and focusing on customer and client communications and service.
The creation of new products and services underpinned the company’s economic turnaround and by the time Jude left AirMiles at the end of 2000, the company had increased its profits to £27.2 million, making it the most profitable subsidiary BA worldwide at that time.
Jude set up Verve Partnership Ltd with Steve Toomey, ex FD of AirMiles. Verve advised on customer loyalty programmes for companies such as Sainsbury’s, MBNA, RCI, Cendant Group, John Lewis PLC, Virgin Nigeria and HSBC. Verve is a founder shareholder of The Ice Organisation Ltd (IceTM).