CEO of The Industry Trust for IP Awareness
Liz Bales joined the Industry Trust for IP Awareness in November 2006 following seven years at Universal Pictures UK. During her time at the Industry Trust, Liz has specialised in consumer outreach and education programmes in relation to copyright and the creative industries, consumer research and campaign evaluation and is a regular spokesperson for the audio-visual industry in this field.
The Industry Trust has delivered an extensive range of education campaigns across a variety of audiences spanning young males, youth and parents. Raising awareness of copyright and its role in underpinning production in the audiovisual sector, the campaigns have consistently struck a chord with audiences, improving value perceptions and knowledge around legal sources of audiovisual content.