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Mark Haviland

EVP Global Development and MD of Rakuten Marketing Europe

Mark has over 15 years’ experience in international marketing and sales. He joined Rakuten Marketing in 2012 and is currently EVP Global Development and MD of Rakuten Marketing Europe. Within this role, Mark is responsible for overseeing the growth and diversification of the European business whilst working with leadership to ensure delivery of Rakuten Marketing’s affiliate and display services across Europe.

He was a wealth of experience in building out successful marketing and brand strategies as well as managing key partnerships across the globe.

Walled Gardens Will Create A Two-Tiered Industry

Attribution is one technology that can play a role in solving the problem of transparent and accountable measurement for brands working on multichannel campaigns. Traditional last click measurement takes into account only the final marketing channel the consumer interacted with before making a purchase.
28/02/2017 14:37 GMT