Mick Entwisle Joint CEO and co-founder of video production marketplace Genero

Prior to founding Genero, Mick was at Hewlett Packard for 10 years, including 4 years as their Interactive Marketing Manager. Responsible for managing online marketing for Australia / New Zealand, he helped pioneer HP’s adoption of various new technologies, approaches to online marketing and media channels including social media, search engine marketing and crowdsourcing. Prior, Mick worked in traditional marketing roles within start-up and established companies.