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Contributor
Phillip Adcock
commercial psychologist and managing director of a number of human behaviour analysis companies operating in 17 countries.
Phillip is a leading authority in shopper behaviour. With more than 30 years of human behavioural research, he has developed a unique ability to identify what it is that makes people tick, both psychologically and physiologically.
Phillip has developed his skills by combining the teaching of experts on numerous aspects of neuroscience, psychology and emotion within his professional role of helping leading brands and retailers better understand how to communicate with their shoppers.