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Plum is the co-founder of BOOBY Shoes. BOOBY is revamping the traditional boat shoe for the modern traveller and protects habitat through its innovative ‘Feet for Feet’ model: For every pair of shoes purchased, BOOBY protects 1,000 square feet of endangered habitat. Plum has worked in the start-up world throughout her career. Prior to launching BOOBY, Plum was a founding team member of Oppo ice cream and also helped run events for Escape the City. A lover of all things active and fascinated by innovations in the sustainability space, Plum is definitely happiest when outdoors... whilst wearing her boat shoes of course! www.boobyshoes.com