MBA Student, London Business School and founder of Gametastic
Rajal Pitroda is the founder of Gametastic, a gaming company focused on creating educational content that integrates engineering, design and storytelling. She started her career working in technology, but switched gears when a two-week trip to Mumbai led to a two year stay in India. Rajal worked with the Confederation of Indian Industry (CII), where she was responsible for creating and executing CII's entertainment strategy, with a focus on the Indian film industry. In 2006, Rajal moved to Los Angeles, where she worked for a boutique marketing and distribution company for independent feature films and documentaries. Two years later, she started her own company to create and manage marketing campaigns for movies. Rajal has written a novel set in Bollywood that was published by Harper Collins in 2011. She graduated with a degree in Economics from the University of Michigan and is currently a Forte Foundation Fellow in the MBA program at London Business School.
Four years ago, I was standing outside in the Los Angeles heat, knocking on doors in my West Hollywood neighborhood as a volunteer with Obama for America. Today, I sit in an apartment across from rainy Regents Park in London, my absentee ballot waiting to be mailed.
Designing a new generation of toys, games and media is not about creating an army of girls who grow up to be physicists and programmers, although this could be a welcome by-product. The goal, instead, could be to build a critical mass of girls who believe that they can do anything they want.
16/10/2012 17:39 BST
SUBSCRIBE AND FOLLOW
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements.