Richard Pursey is the CEO and co-founder of SafeToNet, the award-winning, British technology company leading the way in safeguarding children online and protecting families. Prior to SafeToNet, Richard was a proven entrepreneur, starting and selling three technology companies, Logical Network, Adam Associates and Adam Continuity, and an insurance business, Olivia Underwriting & Risk Management. During these endeavours, he also helped develop the software, Neverfail, which profiles and predicts the operational and risk behavioural patterns of businesses – the same behavioural patterning techniques that are used in SafeToNet today. He was also previously a board member of the West Berkshire Primary Care Trust. Aside from his business efforts, Richard is also a father – making the work he does for SafeToNet even more important to him.