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Sam Oakley

Marketing lead at Bud

Marketing and PR chap turned SaaS entrepreneur. Unashamed nerd, foodie and Sheffield Wednesday fan. Now running marketing with the open banking all-stars at

Lance Armstrong and the Wikipedia Edit Wars

The re-writing of history is not solely constrained to the entry on Armstrong either. Check out the Tour-de-France entry, his name has been removed from the winners list, added and removed again more than 30 times in the last three days alone.
24/01/2013 14:42 GMT

Brands - You Have Two Weeks to Sort Out Your Facebook Page

Facebook will force through the switch to the new timeline-based brand pages on 30 March. This means that if you're one of the 29 million brands with a Facebook page that haven't yet made the switch over, then you have two weeks.
15/03/2012 12:59 GMT

Snickers' Twitter Campaign: What Was the Point?

We now know that Snickers' much discussed recent campaign was, at least, legal.So, the campaign was legal, but what did it achieve? This is the really irritating thing about the campaign - I'm itching to trash it because it's just the kind of inane rubbish that gives proper social media engagement campaigns a bad name.
09/03/2012 12:40 GMT