Simon Duffy is the founder of Bulldog Skincare For Men. The idea was born after he was shopping for skincare products with his girlfriend (now, wife) in Whole Foods Market in New York. He noticed that there were no straightforward skincare options for men which contained natural ingredients. After thorough research and development, Bulldog Skincare For Men launched in the UK in 2007 with Sainsbury’s. Following a brilliant first year, the brand expanded rapidly and is now responsible for driving category in the UK’s men’s facial skincare market.