Tim Gibbon is the director of communications consultancy Elemental, which he founded in 2001.
After graduating from the School of Journalism at UCLAN and working as a print and radio journalist, Tim moved into media roles at digital marketing agencies. For more than a decade he has worked with evolving digital marketing and media embracing the latest developments such as social media.
Tim works with a variety of organisations including agencies, global brands, niche businesses, media outlets, SMEs and start-ups. He creates, builds and maintains awareness for them in addition to executing and managing concepts created by Elemental.
His expertise is integrating media and marketing into emerging digital channels for B2B, B2C and P2P audiences to drive brand loyalty and/or sales. He has proven experience effectively communicating the correct messages into the right channels whether they are above, below and through-the-line marketing.
Tim co-founded the Social Media Portal (SMP), a news and information directory mapping social networks globally in September 2007 with Rachel Hawkes.
He is a regular guest speaker at well-known industry events and columnist for trade magazines writing articles and features. He supplies industry comment on media and marketing issues for a range of publications.
Tim’s experience includes adidas, Bahamas Tourist Board, Intel, MGM MIRAGE, New Line Cinema (Lord of the Rings), Reebok, Vivendi Universal, Universal Pictures and more.
Tim's articles can be found on the Elemental blog, website and at SMP. Visit Elemental’s creds and showreel to learn more about the campaigns that Tim manages.