Livestreaming Music on YouTube, the Value Equation for Brands
While livestreaming events on YouTube is a relatively recent development, the platform is providing value to brands by delivering "access" to viewers...
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While livestreaming events on YouTube is a relatively recent development, the platform is providing value to brands by delivering "access" to viewers...
In making online video more efficient for clients, including Geico, Horizon is using a number of measurement tools.
The iPad has "truly become the fourth screen." Session time on the device matches the time spent with traditional media such as periodicals and television.
AdKeeper, the New York-based company which allows Web users to "keep" display ads for later viewing, has contracts in place to put its "button" on ...
PALO ALTO, Calif -- In an effort to provide marketers with the tools to advertise effectively, the giant social network has created the "Facebook Stu...
With its origins in a dedicated terminal as a wire service, later expanded into a broad offering of text stories on the web, Bloomberg.com has become...
As part of the New York Times new paid subscription program, the paper is seeking greater "engagement" with readers, says Denise Warren, General Mana...
The conventional means of charging for online video at a cost per thousand impressions (CPM) for video ads is quickly changing.
The International Academy of Web Television (IAWTV), a national association of video creators, has announced its first awards program for excellence ...
SAN BRUNO/HANOVER/PALO ALTO -- YouTube, which has recently introduced its live streaming platform, will stream its first live commencement from Dartm...
Having launched just over two years ago as a hub for colleges' and universities' YouTube channels, YouTube EDU has become a destination for educ...
Amr Salama, an Egyptian fillmaker and a central figure in creating the alternative media universe during the revolution in Egypt, is finishing a doc...
Last night, TED's Chris Anderson awarded a Special Achievement (RED) Webby Award to Ushahidi, the Nairobi-based crowd-sourcing start-up. He pres...
With the widespread implementation of "Project Devil" ads and a standardized, in-page video template, Aol will soon have "video on every page," says the company's President of Global Advertising and Strategy.
I feel really sorry for so many of us who have lost their dads, brothers and friends to prostate cancer. I lost my dad 13 years ago to the disease....
SAN FRANCISCO (Via Skype Video) -- Yidio, the online video guide which claims 10 million users, is launching today a personalized Twitter and Faceboo...
While online video advertising spending will increase by nearly 40 percent this year, the big opportunity for marketers is to create "useful" content...
ABC is working with the New York-based company Vook to create the publications around major news events including the capture of Osama Bin Laden and E...
Kara Swisher, co-executive editor of All Things Digital and author of the BoomTown blog, says that while there is "froth" around IPO activity, inclu...