Blog Entries by Andy Plesser from 06/2011

Livestreaming Music on YouTube, the Value Equation for Brands

| Posted 06.01.2011 | Technology

While livestreaming events on YouTube is a relatively recent development, the platform is providing value to brands by delivering "access" to viewers...

Horizon Media is Managing Online Video Pricing with Adap.tv Integration

| Posted 06.02.2011 | Technology

In making online video more efficient for clients, including Geico, Horizon is using a number of measurement tools.

Exclusive: BBC Reports 10 Million Apps Downloaded Worldwide

| Posted 06.03.2011 | Technology

The iPad has "truly become the fourth screen." Session time on the device matches the time spent with traditional media such as periodicals and television.

AdKeeper Readies "Button" for 25 Percent of the World's Display Ads -- Video Ads Next

| Posted 06.06.2011 | Technology

AdKeeper, the New York-based company which allows Web users to "keep" display ads for later viewing, has contracts in place to put its "button" on ...

Palo Alto Meets Madison Avenue in the "Facebook Studio"

| Posted 06.07.2011 | Technology

PALO ALTO, Calif -- In an effort to provide marketers with the tools to advertise effectively, the giant social network has created the "Facebook Stu...

The Multimedia Transformation of Bloomberg

| Posted 06.07.2011 | Media

With its origins in a dedicated terminal as a wire service, later expanded into a broad offering of text stories on the web, Bloomberg.com has become...

Exclusive: New York Times Recommendation Engine Generated 17 Million Views in April

| Posted 06.08.2011 | Media

As part of the New York Times new paid subscription program, the paper is seeking greater "engagement" with readers, says Denise Warren, General Mana...

YouTube Expects Half of Ad Spending to Be Cost Per View by 2015

| Posted 06.09.2011 | Technology

The conventional means of charging for online video at a cost per thousand impressions (CPM) for video ads is quickly changing.

New Web Video Awards Program Announced by IAWTV

| Posted 06.10.2011 | Media

The International Academy of Web Television (IAWTV), a national association of video creators, has announced its first awards program for excellence ...

Conan Headlines YouTube's First Live Campus Commencement at Dartmouth Sunday Morning

| Posted 06.10.2011 | Media

SAN BRUNO/HANOVER/PALO ALTO -- YouTube, which has recently introduced its live streaming platform, will stream its first live commencement from Dartm...

Google Is Building a 'Global Classroom' With 'YouTube EDU'

| Posted 06.12.2011 | College

Having launched just over two years ago as a hub for colleges' and universities' YouTube channels, YouTube EDU has become a destination for educ...

Egyptian Filmmaker Uses Twitter to Gather 300 GB of Revolution Video (VIDEO)

| Posted 06.12.2011 | World

Amr Salama, an Egyptian fillmaker and a central figure in creating the alternative media universe during the revolution in Egypt, is finishing a doc...

Webby Award Winner: Kenya's Crowd-Mapping Start-Up Ushahidi

| Posted 06.14.2011 | Technology

Last night, TED's Chris Anderson awarded a Special Achievement (RED) Webby Award to Ushahidi, the Nairobi-based crowd-sourcing start-up. He pres...

Aol's Video Strategy: Clips on "Every Page" With New Template and New Media Rich Display Unit

| Posted 06.15.2011 | Technology

With the widespread implementation of "Project Devil" ads and a standardized, in-page video template, Aol will soon have "video on every page," says the company's President of Global Advertising and Strategy.

Remembering My Dad, Who Died of Prostate Cancer

| Posted 06.19.2011 | Healthy Living

I feel really sorry for so many of us who have lost their dads, brothers and friends to prostate cancer. I lost my dad 13 years ago to the disease....

Yidio Launches Personalized Twitter and Facebook TV Show Feeds

| Posted 06.23.2011 | Technology

SAN FRANCISCO (Via Skype Video) -- Yidio, the online video guide which claims 10 million users, is launching today a personalized Twitter and Faceboo...

EMarketer CEO: Online Video Advertising to Increase 40% but Big Opportunity Is in Original Content

| Posted 06.24.2011 | Technology

While online video advertising spending will increase by nearly 40 percent this year, the big opportunity for marketers is to create "useful" content...

Networks Team with Vook for Multimedia Products for iPad, Android, Nook

| Posted 06.28.2011 | Media

ABC is working with the New York-based company Vook to create the publications around major news events including the capture of Osama Bin Laden and E...

Online Ad Network Specific Media Acquires MySpace

| Posted 06.30.2011 | Technology

2011-06-30-Screenshot20110630at9.58.49AM.jpg We spoke with Specific Media CEO Tim Vanderhook recently about growth of the company, now one of the industry's largest video ad networks.

Kara Swisher: IPO Market Showing "Froth" as Zynga Readies Offering

| Posted 06.30.2011 | Technology

Kara Swisher, co-executive editor of All Things Digital and author of the BoomTown blog, says that while there is "froth" around IPO activity, inclu...