It's time for women to reclaim the word 'geek'. Let's make our young women feel proud when they look at the phones in their pockets, the tablets on their tables and realise that hey, they might be just that little bit geeky too.
When we think of the games industry we still imagine a world that is populated entirely by men. Boys make games so boys buy games so boys make games. The girl gamer - and games designer - remains a lesser spotted beast.
At Lady Geek, whilst we focus on women, diversity is what we are striving for and Diwali is a real missed opportunity for companies to broaden their relevance to the multicultural tapestry that is Britain today.
I never thought I'd be the kind of person to care about guns - as long as it did the job and killed the enemy it's all good, right? - I was surprised at how fun it was to explore all the different types of weapons and have fun trying to find which one suits my playstyle the most.
It's hard for a customer to relate when a big company tells them a portion of their money is going to charity; although it's an admirable gesture, it's still difficult to feel that connection, to feel like you're really doing something.