Perhaps we are what we wear, whether we're all in this together, on a magazine cover or fashion show front row, the pedestals or podiums of influence.
Recently, I was listening to the story of Felix Baumgartner as I was getting ready to go to work. Baumgartner is an Austrian extreme athlete who was aiming to break the sound barrier in a supersonic skydive over New Mexico. He was planning to jump from a capsule floated 23 miles into the stratosphere by a huge helium balloon, and Chris Evans was getting very excited about it all.
In a world of lifestyle and labels and the visual possibilities which turn the figuratives of watching paint dry into a literal virtual reality, to turn yourself into your very own lifestyle brand makes a complete, if slightly bizarre, kind of sense.
Maybe the masks of Halloween aren't so very different to the masks we all wear, every day, at every time of year. I do this all the time. We all do, I think.
It was the last thing I expected. It was Saturday morning. Early. I was sitting in my local Starbucks, drinking an Americano and musing about the g...