Entries by Grant Leboff from 09/2011

Marketing Is A Conversation? Oh Yeah ... About What?

| Posted 09.15.2011 | Business

I agree that marketing is a conversation as opposed to a broadcast message. But what does that really mean? A conversation about what?

New Marketing Is About Building Assets

| Posted 09.28.2011 | Business

It is time for the message to reach Small Business Owners and Corporate Boardrooms alike. Marketing should no longer be seen as a net cost to a business. Today, marketing can create real value in its own right.