Entries by Jack Pelling from 07/2012

Spoiler Alert: Trailers That Say Too Much

| Posted 07.20.2012 | UK Entertainment

Studios are aware that generating hype is key to the success of a summer blockbuster, but a failure to recognise that hype is not something that can be conjured up with an extensive marketing campaigned, and that hype can have catastrophic effects on box office receipts.