Entries by Mark Borkowski from 08/2011

Danger, Danger

| Posted 08.18.2011 | UK

The modern brand must therefore cope with a Britain morally unwelcoming to rebellion and oversaturated with disruptive imagery. So how can brands remain fresh without being facetious?

Sex, Violence and Individualism

| Posted 08.18.2011 | UK

The appeal of danger to the public (particularly the younger sections of it) is among the oldest weapons in the marketing and publicity arsenal.